Brand-Safe Micro-Dramas That Drive Performance.
Creator of the first branded micro-drama in the U.S. — with Procter & Gamble
Pixie partners with agencies to move clients beyond campaigns — using branded micro-dramas to build audiences, drive engagement, and create long-term value. Not ads. Shows.
Featured in: Variety | The Wall Street Journal | Business Insider | Ad Age | Deadline
Case Studies
Pixie produces premium micro-drama campaigns for marketers looking to beat ad fatigue and launch story-driven creative that actually scales.
The Golden Pear Affair — The First Branded Micro-Drama in the U.S.
A 50-episode microsoap produced with Procter & Gamble's Native brand.
Watch at thegoldenpearaffair.com
What We Delivered
- Vertical episodic story world
- Trailer + series assets
- Feed-native cutdowns for paid + organic
- Brand integrated into narrative (not sponsorship overlay)
- Thumbnails and key art
- Platform-specific edits
"This microsoap showcases our commitment to innovation as we strive to delight consumers while fueling growth for Native. By blending classic brand storytelling with the ever-evolving landscape of mobile entertainment, we're honoring the soap opera format P&G helped pioneer and optimizing it for a vertical, social-first world." — Anna Saalfeld, Head of P&G Studios
Our team has worked on: Ozark • Yellowstone • Chief of War • Babysitter Wanted
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About Pixie USA
The Story Behind Pixie USA
Pixie USA was founded by film, TV, and viral marketing veterans who created the first full-length branded micro-drama in the U.S. with Procter & Gamble. We partner with agencies to move their clients beyond campaigns — using premium, fast-turnaround storytelling with brands woven directly into the narrative.
Our Stats
- 3× CLIO Award Winners
- 20+ Years in Film & TV
- 10M+ Organic Impressions Per Campaign
- 10+ Fortune 500 Partners
Our Mission: Integration. Not Interruption.
Traditional ads get skipped. Influencer content carries risk. Pixie's brand-safe micro-dramas embed your product into stories audiences choose to watch—delivering measurable demand, not temporary impressions.
Our Team Has Worked On
Ozark • Yellowstone • Chief of War • Babysitter Wanted • The Golden Pear Affair
What Makes Us Different
- Hollywood Expertise: Our founders come from major studios and productions. We bring cinematic quality to vertical content.
- Brand-Safe by Design: Enterprise approvals, compliant scripts, and performance tracking baked into every release from day one.
- Proven Results: We created the first branded micro-drama in the U.S. with P&G. Our track record speaks for itself.
Learn more about us
Our Brands & Partners
Trusted by Leading Brands
Verified Performance Stats
- 10M+ Organic Impressions Per Campaign
- 5,800% Higher Completion Rates
- 300%+ Increase in CTR
- 3× CLIO Award-Winning Campaigns
Featured Partnership: Procter & Gamble
Together with P&G, we created "The Golden Pear Affair" — the first full-length branded micro-drama in the United States. This 50-episode microsoap for P&G's Native brand demonstrated the power of vertical storytelling for modern brands.
Our Partner Network
- Procter & Gamble — Created the first branded micro-drama in the U.S. with P&G's Native brand
- Original Film — Production partnership
- Paramount — Collaborative projects
- Sony — Studio partnership
- Sephora — Beauty brand integration
- Prime Video — Content distribution
- Digitas — Agency collaboration
- 101 Studios — Production partnership
- MRC — Entertainment collaboration
- Fifth Season — Content production partnership
Industries We Serve
- Consumer Packaged Goods
- Entertainment & Media
- Retail & E-Commerce
- Technology
- Fashion & Beauty
- Financial Services
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Press & Media Coverage
In the News
Pixie USA's work has been featured in leading publications including Variety, The Wall Street Journal, Business Insider, Ad Age, and Deadline.
Featured Coverage
- Variety — P&G Revives the Soap Opera With New Micro-Drama Series. The consumer goods giant is bringing back the format it helped pioneer with a modern twist aimed at social media audiences.
- The Wall Street Journal — Body Scrub, Concealer and Shoe Trinkets Star in Brands' Microdramas. Companies are turning to short-form episodic content to capture attention in the feed.
- Business Insider — Micro-Dramas Face Reality Check After Buzzy US Arrival. The format that exploded in Asia is finding its footing in the American market.
- Deadline — Vertical Video Goes Premium: Inside the Micro-Drama Revolution. From TikTok clips to cinematic series, the format is evolving rapidly.
- Ad Age — How Pixie USA is Reinventing Branded Content. The studio behind P&G's micro-drama success shares insights on the future of brand storytelling.
Testimonial
"This microsoap showcases our commitment to innovation as we strive to delight consumers while fueling growth for Native. By blending classic brand storytelling with the ever-evolving landscape of mobile entertainment, we're honoring the soap opera format P&G helped pioneer and optimizing it for a vertical, social-first world." — Anna Saalfeld, Head of P&G Studios
Media & Press Inquiries
For press inquiries, interview requests, or media assets, please contact our PR team.
Jane Owen Public Relations: Jane@janeowenpr.com
View all press coverage
Vertical Branding Packages
Choose the engagement level that fits your brand goals. All packages include brand-safe, premium-quality micro-drama production.
- Pilot Drop: For brands testing vertical storytelling for the first time. Includes strategy, scripts, and production.
- Season Launch: For brands ready to launch a full episodic campaign. Full strategy sprint with multi-episode production.
- Always-On Vertical Studio: For brands needing continuous content at scale. Dedicated creative partnership with ongoing production.
View all packages
Our Process
From concept to distribution, we move fast without sacrificing quality.
- Discover (Week 1-2): We deep-dive into your brand, audience, and goals.
- Story World + Script (Week 2-4): We build your narrative universe and craft compelling scripts.
- Pre-Production (Week 4-5): Casting, locations, and production planning locked in.
- Production (Week 5-7): Premium filming with efficiency and brand integration.
- Distribution Toolkit + Iteration (Week 7-8+): Edits optimized for every platform plus ongoing refinements.
View full process
Meet the Team
Pixie was founded by film, TV, and viral marketing veterans who created the first full-length branded micro-drama in the U.S. with Procter & Gamble.
- Jonas Barnes, Founder/CEO: Creator of the first full-length branded micro-drama in the U.S. with Procter & Gamble. Former Original Film executive. 3× CLIO Award winner. Featured in Variety, The Wall Street Journal, Business Insider, Ad Age, and Deadline. Speaker at Dentsu Impact.
- Angelo Reyes, Chief of Technology & Design: Tech visionary building the future of vertical storytelling platforms.
- Michael Sokol, Executive Producer: Clio-Winning Production Specialist. 40+ Digital Dramas with 300M+ Views.
Meet the full team
Frequently Asked Questions
- What is a micro-drama? A micro-drama is a short-form episodic story designed specifically for mobile and social viewing. Think of it as a premium TV show condensed into vertical, scroll-stopping episodes that belong in the feed.
- How is this different from UGC? While UGC focuses on authenticity through amateur aesthetics, micro-dramas deliver premium, cinematic storytelling with professional production values.
- What deliverables do we get? Depending on your package, you receive strategy documentation, story world development, scripts, produced episodes, trailer assets, feed-native cutdowns for paid and organic, thumbnails, and platform-specific edits.
- How fast can you move? We pride ourselves on fast-turnaround production. Typical timeline is 6-8 weeks from kickoff to distribution-ready assets.
- What does brand-safe mean? Brand-safe means enterprise-grade compliance: scripts are reviewed, content is appropriate for all audiences, and there's no risk of association with controversial creators or platforms.
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Book a Strategy Call
Tell us about your brand and goals, and we'll walk you through how Pixie can help.
Book a Strategy CallReady to Get Started?
Book a strategy call and we'll walk you through how branded micro-dramas can transform your brand's presence in the feed.
Book a Strategy CallOr email us: info@pixieusa.com